Whether it is spirits, drinks or perfume, the design of glass bottles can often directly affect consumers' purchase decisions. In glass bottle design, color is not only an aesthetic choice, but also carries the value of the brand.
1. Establishment of color and brand image
Transparent glass bottle: Transparent bottle bodies are commonly used by brands that want to highlight the quality and purity of their products, especially in the alcohol, beverage, and cosmetics industries.
Green glass bottle: The green bottle body is commonly used in products such as beer and wine. Green glass bottles can effectively block ultraviolet rays and prevent alcoholic products from deteriorating under the influence of sunlight. In addition, green also symbolizes nature, health, and environmental protection, making it the preferred choice for many beverage brands when emphasizing natural ingredients.
Brown or amber glass bottles: Brown bottles are commonly used for packaging beer, pharmaceuticals, and some spirits. In the alcohol industry, especially in the whiskey and wine fields, amber glass bottles are often combined with the product's history and high quality to create a classic and mature brand image.
2. The influence of glass bottle color on product perception
Color not only affects the appearance of a product, but also invisibly influences consumers' perception of product quality, taste, and even value. For example, green and blue often give people a fresh and peaceful feeling, so green glass bottles are often associated with a healthy and natural brand image; Red and orange stimulate appetite, so some beverage and food brands often choose these colors to attract consumers' attention.
3. Customized colors
Some brands are starting to launch customized colored glass bottles based on specific market demands. For example, some festival limited edition liquor bottles may use gold, red, or silver glass bottles to cater to the festive atmosphere; And some brands have also launched limited edition glass bottle colors with seasonal or special event themes.
The color of glass bottles is far more than just decorative appearance. It plays a crucial role in conveying brand information, attracting consumers, enhancing product added value, and shaping brand image.
